At Make Believe Ideas, we believe in the world. It’s an awesome, one-of-a-kind place and we want it to stay that way.

We love what we do and want everyone to have the opportunity to read, enjoy, and learn from books. We also want to protect the place we call home, so are committed to a sustainable way of working.

Here’s what we do to show the world that WE CARE:


We manufacture with materials from sustainable forests and use Forest Stewardship Council (FSC) paper. The FSC promotes the environmentally appropriate, socially beneficial, and economically viable management of the world’s forests.


We check that our suppliers’ working conditions are ethical and conform to our high standards. We make face-to-face visits and insist they comply to international working-conditions audit schemes. Happy people make happy books.


We believe in recycling, reducing waste, and saving energy. We have decreased our use of plastics in our packaging and products, strive to source sustainable materials, and continue to lower our carbon footprint.