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We publish a range of innovative products for children and babies. Beautifully designed and featuring a range of stimulating novelties, our books encourage creativity and promote learning. We want your child to love books as much as we do!

  • 100 First Words

    ISBN: 9781786920089
    £3.99
    First 100 are an exciting set of illustrated padded board books, designed to introduce new words and concepts. Young children are introduced to their first 100 Words through bright, bold illustrations and simple labels. This book offers the opportunity for kids to look-and-point, making it perfect for children and parents to read together.
  • Baby Town – Nursery Rhymes

    ISBN: 9781783931217
    £4.99
    Introducing a delightful collection of nursery rhymes, ideal for reading with young children. Children will adore reading the rhymes and exploring the adorable illustrations. With over 30 nursery rhymes in the book, children will have fun revisiting old favourites and learning some new nursery rhymes! The padded cover is fun for little hands to hold and squeeze and a CD of nursery rhymes will teach children the famous melodies.
  • 100 Animal Words

    ISBN: 9781786920096
    £3.99
    First 100 are an exciting set of illustrated padded board books, designed to introduce new words and concepts. Young children are introduced to their first 100 Animals through bright, bold illustrations and simple labels. This book offers the opportunity for kids to look-and-point, making it perfect for children and parents to read together.
  • Reading with Phonics Jack and the Beanstalk HB cover
    Reading with Phonics is a set of new reading books designed to develop the confidence of young children between the ages of five and seven. The books are aimed at children who can read a little, but who need lively but structured books to help them develop their skills further, focusing particularly on phonics. Using a familiar tale, the entertaining, rhyming text complements the child's more formal learning. Current developments in the teaching of phonics and reading guide the range of activities at the end of each book. A page at the beginning of each book helps adults to understand how best to use the book with the child. At the end of each book, a number of different activities reinforce the key sounds from the book. Activities include rhyming words, letter sounds, the way letters work together, key words, and a "retell the story" section. Clare Fennell's charming, whimsical illustrations bring these simple stories to life by delighting and engaging young minds.
  • Sale!

    Doodleicious Mini Doodle Book

    ISBN: 9781780651903
    £1.99 £1.00
    Doodleicious is a stylish doodle book providing children with hundreds of beautiful, cute, weird and wonderful pictures and free-doodling frames to transform into their very own works of art, and the mini format means they can fit neatly in any bag or pocket. Doodleicious will entertain and amuse children for hours. It’s the perfect book to encourage children to enjoy being creative and use their imagination!
  • Currently Unavailable Online
    Numbers Spread 1 Alphabet, Shapes, Colours, Numbers Cover

    Alphabet, Shapes, Colours, Numbers

    ISBN: 9781786929198
    £3.99
    A delightful padded board book to teach young children their first concepts. Covering the alphabet, shapes, colours, opposites and numbers, this simple yet engaging book is sure to both captivate and educate little ones.
  • Never Touch a Monster!

    ISBN: 9781785984280
    £7.99
    You must never touch a monster . . . except in this book! This fun monster-themed, touch-and-feel book is perfect for young children! Children will love reading the funny rhyme that warns of the dangers of touching a monster – and then ignoring the advice! Innovative silicone touches feature throughout the book, with a different texture for children to explore on every spread. This tactile book offers plenty for young children to enjoy, helping to promote an early love of reading!
  • My Alphabet Sticker Activity Book

    ISBN: 9781785989131
    £5.99
    This alphabet sticker activity book introduces the alphabet in a fun way. It is packed with letter-themed activities for young children to enjoy. Each page focuses on one or more letters, with themed colouring and sticker activities that highlight alphabet learning. Dawn Machell’s charming illustrations will engage and entertain children. There are also more than 500 fun stickers to use in the book or anywhere you want!
  • Reading with Phonics Cinderella HB cover

    Reading with Phonics – Cinderella

    ISBN: 9781782356226
    £2.99
    Reading with Phonics is a set of new reading books designed to develop the confidence of young children between the ages of five and seven. The books are aimed at children who can read a little, but who need lively but structured books to help them develop their skills further, focusing particularly on phonics. Using a familiar tale, the entertaining, rhyming text complements the child's more formal learning. Current developments in the teaching of phonics and reading guide the range of activities at the end of each book. A page at the beginning of each book helps adults to understand how best to use the book with the child. At the end of each book, a number of different activities reinforce the key sounds from the book. Activities include rhyming words, letter sounds, the way letters work together, key words, and a "retell the story" section. Clare Fennell's charming, whimsical illustrations bring these simple stories to life by delighting and engaging young minds.
  • 100 Things That Go

    ISBN: 9781786920119
    £3.99
    First 100 are an exciting set of illustrated padded board books, designed to introduce new words and concepts. Young children are introduced to their first 100 Things That Go through bright, bold illustrations and simple labels. This book offers the opportunity for kids to look-and-point, making it perfect for children and parents to read together.
  • Currently Unavailable Online

    I Love Books

    ISBN: 9781783938032
    £8.99
    The perfect book for people who love reading! This innovative book divides into two: on one side are 30 bookmarks, perfect for kids who like to make notes as they read. On the other side is a keepsake journal where kids can write whatever they like about what they're reading! The bookmarks are pre-cut, making them easy to remove. The check-off boxes make rating fun! A must-have for book-loving tweens.
  • Reading with Phonics Snow White HB cover

    Reading with Phonics – Snow White

    ISBN: 9781782356196
    £2.99
    Reading with Phonics is a set of new reading books designed to develop the confidence of young children between the ages of five and seven. The books are aimed at children who can read a little, but who need lively but structured books to help them develop their skills further, focusing particularly on phonics. Using a familiar tale, the entertaining, rhyming text complements the child's more formal learning. Current developments in the teaching of phonics and reading guide the range of activities at the end of each book. A page at the beginning of each book helps adults to understand how best to use the book with the child. At the end of each book, a number of different activities reinforce the key sounds from the book. Activities include rhyming words, letter sounds, the way letters work together, key words, and a "retell the story" section. Clare Fennell's charming, whimsical illustrations bring these simple stories to life by delighting and engaging young minds.
  • 100 First Words Cover

    100 First Words

    ISBN: 9781786922557
    £8.99
    100 First Words is part of an exciting set of illustrated board books introducing new words and concepts. Bright, bold illustrations and simple labels attract young readers to the pages. This book offers the opportunity for kids to look-and-point, making it perfect for children and parents to read together.  
  • Currently Unavailable Online
    Heart to Heart Cover 1 Heart to Heart Cover 2

    Heart 2 Heart

    ISBN: 9781786923035
    £8.99
    Heart 2 Heart is a book of two parts: half is an “all-about-me” book, and the other half is a “heart’s desire” journal. It also features a dazzling foil cover with a two-way sequined image that changes when the sequins are brushed the opposite direction. Open the book one way for surveys and fill-ins, then flip the book over to reveal a special journal for recording your hopes, dreams and heart’s desires!
  • Currently Unavailable Online

    Baby Town: My Growing-up Chart

    ISBN: 5060236480248
    £4.99
    Introducing My Growing-Up Chart, the perfect piece of art for your walls! Write down your little one’s height as they get bigger and stick pictures on the chart to record them growing up! Use the sheet of stickers to record how tall your child has become and write the date next to the sticker, and room to add photographs, too!
  • Currently Unavailable Online

    My Life Unzipped

    ISBN: 9781782350255
    £8.99
    My Life Unzipped is a sensational new book for tweens, ready to be completed! The fill-in book becomes “The Story of My Life”, focusing on everyday life, amusing and embarrassing situations at home, school and elsewhere, secrets shared with friends, likes and dislikes, family, dreams and aspirations, from the child’s point of view. The spaces in the text encourage tweens to get involved in writing their own side. Hilarious illustrations and great ideas to get kids writing their own informal journals are safely kept secret inside the zip-up cover.
  • Reading With Phonics Three Little Pigs HB cover
    Reading with Phonics is a set of new reading books designed to develop the confidence of young children between the ages of five and seven. The books are aimed at children who can read a little, but who need lively but structured books to help them develop their skills further, focusing particularly on phonics. Using a familiar tale, the entertaining, rhyming text complements the child's more formal learning. Current developments in the teaching of phonics and reading guide the range of activities at the end of each book. A page at the beginning of each book helps adults to understand how best to use the book with the child. At the end of each book, a number of different activities reinforce the key sounds from the book. Activities include rhyming words, letter sounds, the way letters work together, key words, and a "retell the story" section. Clare Fennell's charming, whimsical illustrations bring these simple stories to life by delighting and engaging young minds.
  • Top Secret Hidden Messages

    ISBN: 9781786923004
    £8.99
    Introducing an amazing new journal filled with top-secret techniques for writing secret messages! Tweens will love trying out the cool codes and ciphers in this journal, while also discovering cool facts about the history of secret messages. There are also top tips for transporting and delivering a message without anyone catching on! At the back of the book, there are cipher wheels for creating your own ciphers, plus secret code books, and a cool secret pocket for keeping your messages safe! There is even an awesome UV flashlight pen for writing invisible messages.
  • Introducing Watch Me Grow, a gorgeous height chart featuring charming animal pictures by French illustrator Véronique Petit. It also includes illustrated nursery rhymes on the reverse side. This sturdy board chart reaches 140 cm (over 4½ feet) and can easily be folded away in the shape of a book. This title part of a gorgeous new range of illustrated baby books and other materials from Make Believe Ideas. Each title features beautiful illustrations from French illustrator Véronique Petit.
  • Reading with Phonics is a set of new reading books designed to develop the confidence of young children between the ages of five and seven. The books are aimed at children who can read a little, but who need lively but structured books to help them develop their skills further, focusing particularly on phonics. Using a familiar tale of Goldilocks and the Three Bears, the entertaining, rhyming text complements the child’s more formal learning. A page at the beginning of each book helps adults to understand how best to use the book with the child. At the end of each book, a number of different activities reinforce the key sounds from the book.