Here at Make Believe Ideas, we’ve had a very busy couple of months – it’s Book Fair season! Book fairs are really important for us as they give us the chance to meet with all our wonderful customers and to discover what they love and want more of! We also get the chance to show off all our exciting upcoming titles!

London Book Fair 2017

London Book Fair took place in March and was a key event for MBI’s Sales Team. Often business and sales take place over email or phone, so opportunities to have face-to-face meetings like these are very important to us. There’s a great atmosphere and it’s fun to see other publishers’ stands and check out what they’re working on too.

Coming to book fairs reminds us why we work as hard as we do – we get to see our beautiful children’s books being enjoyed and admired!

London Book Fair Stand
Bologna Book Fair StandGelato at Bologna

Bologna Children’s Book Fair 2017

In April, our Sales Team flew out to the Bologna Children’s Book Fair – a four day event that takes place every year at the Bologna Fair Centre. It’s the biggest children’s book fair in the world! Over 25,000 visitors, publishers and illustrators from all over the world come together to exhibit their books, so it’s something really special to be a part of.

At the Bologna Book Fair, we present our books to buyers from all over the world, meaning you can find our books everywhere and anywhere you go! That includes over 50 countries in 35 different languages: Afrikaans, Chile, Finnish, German, Portuguese, Slovenian and Spanish, to name just a few!

This year, our reversible sequinned pink heart and disco fish were among the highlights on our stand and kept our customers coming back for more!

Our new and already very popular Petite Boutique series also attracted a lot of visitors to the stand, and a special appearance from illustrator herself, Véronique Petit, was a lovely surprise!

Bologna is a wonderful place to get inspired, too. Famous for its cuisine, we of course drank and ate a lot of lovely food, a gelato (or two), packed lunches made by the amazing Tammy who runs Make Believe Ideas Café, and enjoyed the Italian sunshine where possible!

Some more images from the 2017 book fairs…

London Book Fair Stand
London Book Fair Stand
London Book Fair Stand
London Book Fair Stand
Bologna
Bologna

Book Fair season is over for now, meaning a little bit of calm for our sales team in the office… but we already can’t wait for The Frankfurt Book Fair in October!