Bethany Downing, UK Accounts Manager, shares her experiences of this year’s Frankfurt Book Fair.

It was my first time attending Frankfurt Book Fair this year and it certainly did not disappoint! Having been at Make Believe Ideas for over 2 years now, I have previously been to other book events, but nothing can prepare you for the size of the halls at Frankfurt. When people first warned me that I would have to get a bus from one hall to the next, I didn’t quite believe them… but boy, were they right! When I finally, first arrived at our stand, I was quite literally ‘a-maze-d’…

Frankfurt Stand 2016

The main board (pictured above) was inspired by one of our fantastic, new, tween titles My Amazing Life (which is due to publish in March 2017) and featured a giant, working maze! Customers ‘oohed’ and ‘aahed’ and were extremely keen to have a copy of our new Spring 2017 catalogue (which also featured the maze on the front cover), so they could have some fun on their flight home! A PDF of this new catalogue will soon be available to download here.

I also thoroughly enjoyed introducing some of the customers to Harold… our giant teddy bear who came to promote his new Pillow Pals book Teddy Bear, Teddy Bear (publishing March 2017).

Introducing Harold, our giant teddy bear!

Everyone who saw him on the stand couldn’t help but smile! And, now back in the UK, he is the cause of even more happy faces as he is being raffled off in the Make Believe Café, to raise funds for our local friend Ollie Gardiner.

Another highlight for me was teaching some of our customers about our different MBI emotis, which feature in some of our other new tween products. In particular, the fun emoti dictionary in My Mood Book (due to publish in January 2017) often came in handy!

Our emoti stand at Frankfurt.

As a whole, our stand was extremely fun, vibrant and glittery and certainly stood out from the crowd. It was such a wonderful experience to meet so many different people from all around the world, all with the same passion – books! Why don’t you join us next year at The London Book Fair, which is taking place 14–16 March 2017? If you follow the trail of glitter, you’ll be sure to find Make Believe Ideas…

We look forward to seeing you there!

Some more images from Frankfurt…

The Make Believe Ideas Team, busy at work!
Our stand advertising the Petite Boutique range, coming soon.
The Make Believe Ideas team at Frankfurt!