We bring amazing-quality books to families around the world at an accessible price point.

World Map with illustrations by Dawn Machell

Established in 2004, Make Believe Ideas has been creating exciting children’s books for over fifteen years. Growing in size and expertise every year, we publish into a multitude of languages and foster relationships with incredible collaborators around the world.

Our creative team designs over 200 new titles per year!

Our books are translated into over 40 languages!

Our creative team designs over 200 new titles per year!

Innovators in the market!

Our team are immensely passionate about producing books that enhance family reading experiences and pride ourselves on being leading innovators in the market. We focus less on what has been done before, and more on pioneering new ideas that children will love. Many of our best-selling titles were the first of their kind and totally unique at the time of their publication.

But this is only the beginning of our wonderful story… be a part of the next chapter by browsing our products online, finding our books in store and interacting with us on social media. Let us know what your most-loved Make Believe book is, and how we could make story time even better for you. We love connecting with our readers and keep them at the heart of everything we do.

Charitable Work!

We are proud to support a number of charities that aim to enhance children’s education and wellbeing worldwide. Please take a look at the links below to see the charities that we support and the valuable work they do.

The Hospice of St Francis
The Hospice of St Francis
Provides palliative care to West Hertfordshire and the Chiltern area of Buckinghamshire.
Great Lakes Outreach
Great Lakes Outreach
The purpose of GLO is to meet the spiritual and physical needs of people of Burundi and the Great Lakes region in Africa.
RAJ Ministries
RAJ Ministries
RAJ exists to help people in need in Northern India and Nepal.

Book Fairs

Book fairs are really important for us as they give us the chance to meet with all our wonderful customers and to discover what they love and want more of! We also get the chance to show off all our exciting upcoming titles!

In the lead up to book fair season, the whole office pulls together and works as a team to bring to life a new season of ideas, activities and stories. From innovative formats to crazy board book mechanics, there’s nothing we won’t take on!

Safety and Testing

Each title is manufactured to European and American standards, encompassing Canadian, Australian and New Zealand standards and passes all testing to EN71 and ASTM for the age of its target audience.
We only use highly accredited and audited factories that we visit yearly. No animals or people are endangered or mistreated in the production of our titles.

All of our titles will pass testing with regard to Lead and Phthalates under CPSIA and REACH certification.

The ‘fur’ we use is synthetic and every ‘extra’ also has to pass testing to EN71 and ASTM for the age of its targeted audience.
All our titles are printed with book codes so they can be traced back to batch source and print run.