Established in 2004, Make Believe Ideas has been creating exciting children’s books for over fifteen years. Growing in size and expertise every year, we publish into a multitude of languages and foster relationships with incredible collaborators around the world.

Our team are immensely passionate about producing books that enhance family reading experiences and pride ourselves on being leading innovators in the market. We focus less on what has been done before, and more on pioneering new ideas that children will love. Many of our best-selling titles were the first of their kind and totally unique at the time of their publication.

But this is only the beginning of our wonderful story… be a part of the next chapter by browsing our products online, finding our books in store and interacting with us on social media. Let us know what your most-loved Make Believe book is, and how we could make story time even better for you. We love connecting with our readers and keep them at the heart of everything we do.

We are proud to support a number of charities that aim to enhance children’s education and wellbeing worldwide. Please take a look at the links below to see the charities that we support and the valuable work they do.

Book fairs are really important for us as they give us the chance to meet with all our wonderful customers and to discover what they love and want more of! We also get the chance to show off all our exciting upcoming titles!

In the lead up to book fair season, the whole office pulls together and works as a team to bring to life a new season of ideas, activities and stories. From innovative formats to crazy board book mechanics, there’s nothing we won’t take on!