Find out about the history of Make Believe Ideas, the book fairs we attend and the charitable work we do to enhance children’s education and wellbeing worldwide.

Producing fantastic children’s books since early 2004, Make Believe Ideas was founded on a desire to create beautiful, innovative and educational products with an accessible price point. Make Believe Ideas has always believed that quality books should be available to all children, and is passionate about maximising the enjoyment of family reading experiences in this increasingly tech-focused world.

These days, we create over 100 new titles a year, publish into many different languages and foster relationships with incredible collaborators around the world. But our work is far from done. This is only the beginning of our wonderful story, and we want you to be a part of the next chapter! So, get involved. Browse our products online, interact with us on social media or visit the Make Believe Café. Let us know what your most-loved Make Believe Ideas book is, or how we could make story time even better for you. We can’t wait to hear your thoughts!

Safety and Testing

  • European and American Standards

    Each title is manufactured to European and American standards and passes all testing to EN71 and ASTM for the age of its target audience.

  • Our Suppliers

    We only use highly accredited and audited factories that we visit yearly. No animals or people are endangered or mistreated in the production of our titles.

  • Lead and Phthalates

    All of our titles will pass testing with regards to Lead and Phthalates under CPSIA certification.

  • Fur and Extras

    The ‘fur’ we use is synthetic and every ‘extra’ also has to pass testing to EN71 and ASTM for the age of its targeted audience.

  • Book codes

    All our titles are printed with book codes so they can be traced back to batch source and print run.

Charitable Work

We are proud to support a number of charities that aim to enhance children’s education and wellbeing worldwide. Please take a look at the links below to see the charities that we support and the valuable work they do.

The Hospice of St Francis
The Hospice of St Francis
Provides palliative care to West Hertfordshire and the Chiltern area of Buckinghamshire.
RAJ Ministries
RAJ Ministries
RAJ exists to help people in need in Northern India and Nepal.
Great Lakes Outreach
Great Lakes Outreach
The purpose of GLO is to meet the spiritual and physical needs of people of Burundi and the Great Lakes region in Africa.

Book fairs

We attend the following book fairs in a selling capacity only.